Now days, search engines are giving more
importance to mobile friendly user
interface of websites to rank website because searches are increasing day by
day through mobile devices (eg. Tablets, Smartphone, etc.), and search engines
want to give more accurate & relevant results to their mobile phone users.
Search engines considered mobile phones as best platform/medium
for users to access information from anywhere means it provides mobility. And,
everyone is building responsive design & mobile websites to give better
experience to their users.
Let’s come to the point that what are 3 common
mobile seo mistakes we are doing while building & developing mobile
website.
1. Load Contents Slowly
Today, all users love to access website
through their mobile devices due to their hectic schedule, if they found website
is taking some time to load contents then they easily abandon website which
mean increase bounce rate, that’s not good news for any website because they lose
conversion and business.
So, it important to use minify codes
(CSS/HTML/JS) and optimized images which improves load time and improves user
experience. That’s search engines expect from your website, and increases
search ranking of your website.
You can review the page speeds of your
website from Google
PageSpeed Insights.
2. Different layout for each device
Second and very common mistake is that you
have designed separate mobile websites for each device that does not provide
consistence experience to users. It’s requires to create separate URL for each
device to deliver specific layout, and which ultimately increases your web
development & maintenance costs.
By making responsive layout design, website
will have single URL, it will provide top-notch consistence experience to
users, and user will easily remember the URL of website.
3. Not optimized for users
Third mistake is that mobile website are
not optimized well for users which increase confusion among users that where to
go next and how the navigation are working. Website flow is very important to
drive users to targeted pages, which leads more conversion.
Let’s avoid these common mistakes for
better user experience and search ranking.
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